Monday, 11 July 2011

Get back the spark and get back to growing your business

When you started out in business, somewhere at the back of your mind was the real reason you did it. You may not have realised it at the time but it - your dream - was there, driving you along.

If now you feel stuck, burdened down by the day-to-day grind - probably you have lost sight of your dream.

Re-discover it and you'll be surprised at the result.

You'll get back the spark and get back to growing your business.

What is holding you back?

"You've been in business for 'x' years. Is it where you thought it would be after that period of time?"

"Probably behind, but I'm not really sure". Almost certainly you had the inspiration to start your business up, and you may have done a business plan at that point. But you are not really sure now - you seem to have lost sight of your plan.

"If you had three wishes for your business today, what would they be?" Think hard about how you answer that question. What is holding you back is probably in there, somewhere.

What do you really want out of it?

Ultimately that is what we are getting at. Let's face it, you must have thought you could create a better life for you and those closest to you by starting out on your own rather than working for someone else.

Or maybe you just wanted to be famous.

Whatever the reason, if you are stuck now, you must feel also you are not going to deliver the 'bright new dawn' you promised yourself.

So what do you need your business to deliver, so that you personally can achieve those ultimate goals and ambitions? What is your new strategy?

More of the same won't change anything! 

You have to change something in your business that will give you back the spark to drive towards that bright new dawn.

It may be:
  • Change your market focus - do the research and go after a different market with higher margins; or
  • Find a way to spend more time managing your business - this may mean taking someone on to do part of your old job.
Or it may be a combination of factors - higher margins means taking someone on becomes more affordable. 

Inspiring?

You have re-discovered your strategy; you have looked at your market and decided where to re-focus to bring in the higher returns; and you have looked at your own time management and decided to spend more time thinking about your business rather than doing work for your customers. 

You have the beginnings of a new plan. You can see more clearly where you need to be heading and you should be inspired by that.

And we are there to help if you need us - mentoring is one of our specialites. Contact us on enquiries@sussexbusinessadvisors.com if you would like to talk about your business - we offer a free, no-obligation initial consultation of up to 2 hours that will get you some way into addressing your issues.

Business consultancy from experienced business people.

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